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西文图书1.Essentials of marketing : a global-managerial approach / 9th ed. F740.2/BP1
馆藏复本:1
可借复本:1 William D. Perreault, Jr., E. Jerome McCarthy.
McGraw-Hill, c2003.
(0) 馆藏 -
西文图书2.Applications in basic marketing : Clipplings from the popular business press / F713.50/BP3/3
馆藏复本:1
可借复本:0 William D. Perreault, Jr. and E. Jerome McCarthy.
McGraw-Hill/Irwin, 2003.
(0) 馆藏 -
西文图书3.Applications in basic marketing : Clippings from the popular business press / 2001-2002 edition. F713.50/BP3/2
馆藏复本:1
可借复本:0 William D. Perreault, E. Jerome McCarthy.
McGraw-Hill/Irwin, 2004.
(0) 馆藏 -
西文图书4.Basic marketing : a global-managerial approach/ 14th ed. F713.5/BP3
馆藏复本:1
可借复本:0 William D. Perreault, Jr., E. Jerome McCarthy.
McGraw-Hill, c2002.
(0) 馆藏 -
中文图书5.市场营销学基础:a marketing strategy planning approach.第18版 F713.50/2604/2
馆藏复本:2
可借复本:2 小威廉·D·佩罗, 约瑟夫·P·坎农, E·杰罗姆·麦卡锡著
中国人民大学出版社 2012
(0) 馆藏 -
中文图书6.Basic marketing:a marketing strategy planning approach.英文版 F713.50/2604
馆藏复本:2
可借复本:2 William D. Perreault, Joseph P. Cannon, E. Jerome McCarthy
中国人民大学出版社 2012
(0) 馆藏 -
西文图书7.Learning Aid for use with essentials of marketing : a global-managerial approach / 9th ed. F713.50/BP3
馆藏复本:1
可借复本:0 William D. Perreault, Jr., E. Jerome McCarthy.
McGraw-Hill, c2003.
(0) 馆藏 -
中文图书8.基础营销学 F713.50/262/2
馆藏复本:5
可借复本:0 (美)小威廉·D.佩罗特(William D. Perreault,Jr.), (美)尤金尼·E.麦卡锡(E. Jerome McCarthy)著
上海人民出版社 2006
(0) 馆藏 -
西文图书9.Basic marketing ; a maangerial approach-9 F713.3/M2/E2
馆藏复本:1
可借复本:1 McCarthy, E, Jerome. and
The Dorsey Pr. 1987
(0) 馆藏 -
西文图书10.Basic marketing ; a maangerial approach-7 F713.3/M21
馆藏复本:1
可借复本:1 McCarthy, E, Jerome. and
Irwin-Dorsey Limited 1981
(0) 馆藏 -
西文图书11.Computer-aided problems to accompany basic marketing-9 F713.3/M2/E3
馆藏复本:1
可借复本:1 McCarthy, E, Jerome.
The Dorsey Pr. 1987
(0) 馆藏