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西文图书1.Strategic brand management / 4th edition. F273.2/BE3
馆藏复本:1
可借复本:1 Richard Rosenbaum-Elliott, Larry Percy, & Simon Pervan.
Oxford University Press, c2018
(0) 馆藏 -
西文图书2.Strategic advertising management / 2nd ed. F713.8/BP1.2
馆藏复本:1
可借复本:0 Larry Percy, Richard Elliott.
Oxford University Press, 2001.
(0) 馆藏 -
西文图书3.Advertising strategy : a communication theory approach F713.8/P1
馆藏复本:1
可借复本:1 Percy, Larry and Rossiter
Praeger 1980
(0) 馆藏