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西文图书1.Advertising and promotion : an integrated marketing communications perspective / 6th ed. F713.8/BB2/3
馆藏复本:1
可借复本:0 George E. Belch & Michael A. Belch.
McGraw-Hill, c2004.
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西文图书2.Strategic advertising management / 2nd ed. F713.8/BP1.2
馆藏复本:1
可借复本:0 Larry Percy, Richard Elliott.
Oxford University Press, 2001.
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西文图书3.Promotion and integrated marketing communications/ F713.3/S10
馆藏复本:1
可借复本:0 byRichard J.Semenik
Thomson Learning, 2001.
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