检索到 4 条 主题词=Consumer behavior 主题=marketing 的结果
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西文图书1.Handbook of marketing scales : multi-item measures for marketing and consumer behavior research / 3r F713.5-62/BB1
馆藏复本：1
可借复本：0 editors, William O. Bearden, Richard G. Netemeyer, Kelly L. Haws.
SAGE, c2011.
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西文图书2.Consumer behavior and culture : consequences for global marketing and advertising / 2nd ed. F713.55/BM1
馆藏复本：1
可借复本：0 Marieke de Mooij.
SAGE Publications, c2011.
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西文图书3.The next economy : will you know where your customers are? / F713.50/BE2
馆藏复本：1
可借复本：0 Elliott Ettenberg.
McGraw-Hill, c2002.
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西文图书4.Consumer behavior / 8th ed. F713.52/BE1
馆藏复本：1
可借复本：1 James F. Engel, Roger D. Blackwell, Paul W. Miniard.
Dryden Press, c1995.
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