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检索到 18 条 主题词=Advertising. 的结果    

 


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  1. 西文图书1.Media selling : digital, television, audio, print and cross-platform / 5th edition. F713.3/BW6

    馆藏复本：1
    可借复本：0     Charles Warner, William Lederer, Brian Moroz.
     
    (0) 馆藏

  2. 西文图书2.Branding diversity : new advertising and cultural strategies / F713.8/BK2

    馆藏复本：1
    可借复本：0     Susie Khamis.
    Routledge, 2020.
    (0) 馆藏

  3. 西文图书3.Truth in advertising? : verbal, visual, and aural lies in political advertising and how they affe... F713.8/BA2

    馆藏复本：1
    可借复本：1     Barbara Allen and Daniel Stevens.
    Lexington Books, c2019
    (0) 馆藏

  4. 西文图书4.Building distinctive brand assets / F713.3/BR4

    馆藏复本：1
    可借复本：1     Jenni Romaniuk.
    Oxford University Press, c2018.
    (0) 馆藏

  5. 西文图书5.Building brand identity in the age of social media : emerging research and opportunities / F760.5/BE1

    馆藏复本：1
    可借复本：1     Amir Ekhlassi, Mahdi Niknejhad Moghadam, Amir Mohammad Adibi.
    IGI Global, Business Science Reference (an imprint of IGI Global), c2018
    (0) 馆藏

  6. 西文图书6.Multimodal metaphor and metonymy in advertising / H05/BP3

    馆藏复本：1
    可借复本：1     Paula Perez Sobrino, Universidad Polit cnica of Madrid.
    John Benjamins Publishing Company, c2017
    (0) 馆藏

  7. 西文图书7.Successful management in the digital age / F402/BH1

    馆藏复本：1
    可借复本：0     John Harte
    Transaction Publishers, c2016
    (0) 馆藏

  8. 西文图书8.Behind collections : graphic design for fashion / F713.81/BW1

    馆藏复本：1
    可借复本：0     Viction Workshop.
    Gingko Press, 2015.
    (0) 馆藏

  9. 西文图书9.The media handbook : a complete guide to advertising media selection, planning, research, and buying F713.8/BK1

    馆藏复本：1
    可借复本：1     Helen Katz.
    Routledge, 2014.
    (0) 馆藏

  10. 西文图书10.Which ad pulled best? : 40 case histories on how to write and design ads that work / 9th ed. F713.8/BP2

    馆藏复本：1
    可借复本：0     [edited by] Scott C. Purvis, Philip Ward Burton.
    McGraw-Hill/Irwin, c2003.
    (0) 馆藏

  11. 西文图书11.And now a few words from me : advertising leading critic lays down the law, once and for all / F713.8/BG1

    馆藏复本：1
    可借复本：0     Bob Garfield.
    McGraw-Hill, c2003.
    (0) 馆藏

  12. 西文图书12.Contemporary advertising / 9th ed. F713.8/BA1

    馆藏复本：1
    可借复本：0     William F. Arens.
    McGraw-Hill/Irwin, c2004.
    (0) 馆藏

  13. 西文图书13.Advertising and promotion : an integrated marketing communications perspective / 6th ed. F713.8/BB2/3

    馆藏复本：1
    可借复本：0     George E. Belch & Michael A. Belch.
    McGraw-Hill, c2004.
    (0) 馆藏

  14. 西文图书14.Designing brand identity : an essential guide for the entire branding team / 3rd ed. F760.5/BW1

    馆藏复本：1
    可借复本：0     Alina Wheeler.
    John Wiley & Sons, c2009.
    (0) 馆藏

  15. 西文图书15.Sold on language : how advertisers talk to you and what this says about you / F7/BS1

    馆藏复本：1
    可借复本：0     Julie Sedivy, Greg Carlson.
    Wiley-Blackwell, 2011.
    (0) 馆藏

  16. 西文图书16.Strategic advertising management / 2nd ed. F713.8/BP1.2

    馆藏复本：1
    可借复本：0     Larry Percy, Richard Elliott.
    Oxford University Press, 2001.
    (0) 馆藏

  17. 西文图书17.Promotion and integrated marketing communications/ F713.3/S10

    馆藏复本：1
    可借复本：0     byRichard J.Semenik
    Thomson Learning, 2001.
    (0) 馆藏

  18. 西文图书18.Advertising and promotion : an integrated marketing communications perspective/ -6th ed. F713.8/B2/2

    馆藏复本：1
    可借复本：0     byGeorge E. Belch,Michael A.Belch
    McGraw-Hill, 2004.
    (0) 馆藏

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