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西文图书1.Strategic brand management / 4th edition. F273.2/BE3
馆藏复本:1
可借复本:1 Richard Rosenbaum-Elliott, Larry Percy, & Simon Pervan.
Oxford University Press, c2018
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西文图书2.Building distinctive brand assets / F713.3/BR4
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可借复本:1 Jenni Romaniuk.
Oxford University Press, c2018.
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西文图书3.Building brand identity in the age of social media : emerging research and opportunities / F760.5/BE1
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可借复本:1 Amir Ekhlassi, Mahdi Niknejhad Moghadam, Amir Mohammad Adibi.
IGI Global, Business Science Reference (an imprint of IGI Global), c2018
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西文图书4.Holistic approaches to brand culture and communication across industries / F273.2/BD1
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可借复本:1 Sabyasachi Dasgupta, Santosh Kumar Biswal, M. Anil Ramesh, [editors].
Business Science Reference, c2018
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西文图书5.Trademarks and brands in merger control : an analysis of the European and Swiss legal orders / D950.34/BC1
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可借复本:0 Damiano Canapa.
Kluwer Law International B.V., c2016
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西文图书6.Brands and branding / F713.5/BB1
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可借复本:0 Stephen Brown.
SAGE Publications Ltd, c2016.
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西文图书7.Brand romance : using the power of high design to build a lifelong relationship with your audience / F274/BK1
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可借复本:1 by Yasushi Kusume, Neil Gridley.
Palgrave Macmillan, 2013.
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西文图书8.Designing brand identity : an essential guide for the entire branding team / 3rd ed. F760.5/BW1
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可借复本:0 Alina Wheeler.
John Wiley & Sons, c2009.
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西文图书9.Trademarks, brands and competitiveness / F760.5/BL1
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可借复本:0 edited by Teresa da Silva Lopes and Paul Duguid.
Routledge, 2010.
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西文图书10.Brands laid bare : using market research for evidence-based brand management / F713.5/BF3
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可借复本:0 Kevin Ford.
John Wiley & Sons, c2005.
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西文图书11.The brand innovation manifesto : how to build brands, redefine markets and defy conventions / F760.5/BG1
馆藏复本:1
可借复本:0 John Grant.
John Wiley & Sons, c2006.
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