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西文图书1.Integrated marketing communications, strategies, and tactical operations in sports organizations / F713.5/BA1
馆藏复本:1
可借复本:0 Manuel Alonso Dos Santos, Universidad Cat??olica de la Sant??sima Concepci??n, Chile.
Business Science Reference, c2019
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西文图书2.The persuasion industries : the making of modern Britain / First edition. F713.5/BM3
馆藏复本:1
可借复本:1 Steven McKevitt.
Oxford University Press, c2018.
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西文图书3.Principles of integrated marketing communications / F713.50/BA1
馆藏复本:1
可借复本:1 Lawrence Ang.
Cambridge University Press, 2014.
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西文图书4.Advertising and promotion : an integrated marketing communications perspective / 6th ed. F713.8/BB2/3
馆藏复本:1
可借复本:0 George E. Belch & Michael A. Belch.
McGraw-Hill, c2004.
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西文图书5.Marketing communications : a brand narrative approach / F713.5/BD1
馆藏复本:1
可借复本:1 Micael Dahl?en, Fredrik Lange, Terry Smith.
Wiley, 2010.
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西文图书6.Strategic advertising management / 2nd ed. F713.8/BP1.2
馆藏复本:1
可借复本:0 Larry Percy, Richard Elliott.
Oxford University Press, 2001.
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西文图书7.Confessions of shameless self promoters : great marketing gurus share their innovative, proven, and F713.3/BA4
馆藏复本:1
可借复本:0 Debbie Allen.
McGraw-Hill c2006.
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西文图书8.Promotion and integrated marketing communications/ F713.3/S10
馆藏复本:1
可借复本:0 byRichard J.Semenik
Thomson Learning, 2001.
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