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检索到 8 条 主题词=Marketing research 的结果    

 


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  1. 西文图书1.Marketing Research with R and Python / F713.52/BL1

    馆藏复本:1
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    Howard Pong-Yuen Lam.
    World Scientific Publishing Co. Pte. Ltd., 2024.
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  2. 西文图书2.Creating and marketing new products and services / F273.2/BG4

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    Rosanna Garcia.
    CRC Press, c2014
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  3. 西文图书3.Marketing research : tools & techniques / 3rd ed. F713.52/BB1

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    Nigel Bradley.
    Oxford University Press, 2013.
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  4. 西文图书4.Handbook of marketing scales : multi-item measures for marketing and consumer behavior research / 3r F713.5-62/BB1

    馆藏复本:1
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    editors, William O. Bearden, Richard G. Netemeyer, Kelly L. Haws.
    SAGE, c2011.
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  5. 西文图书5.Brands laid bare : using market research for evidence-based brand management / F713.5/BF3

    馆藏复本:1
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    Kevin Ford.
    John Wiley & Sons, c2005.
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  6. 西文图书6.Market research best practice : 30 visions for the future : a compilation of discussion papers, case F713.5/BM6

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    edited by Peter Mouncey, Frank Wimmer.
    Wiley, c2007.
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  7. 西文图书7.Consumer behavior / 8th ed. F713.52/BE1

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    James F. Engel, Roger D. Blackwell, Paul W. Miniard.
    Dryden Press, c1995.
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  8. 西文图书8.Marketing Research/-7th ed. F713.3/A1.2*1

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    byDavid A.Aaker,V.Kumar,George S.Day
    John Wiely and Sons, 2000.
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