机读格式显示(MARC)

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• 001 0000245625

• 005 20040915144806.0

• 008 040915s2004 enka b o10100 eng d

• 020 __ |a 0-07-119914-4(pbk) |c CNY175

• 040 __ |a BUPTL

• 041 0_ |a eng

• 093 __ |a F719 |v 4

• 100 10 |a Zeithaml, Valerie A.

• 245 1_ |a Service Marketing : |b integrating customer focus across the firm/ |c byValerie A. Zeithaml,Mary Jo Bitner

• 250 __ |a 3rd ed.

• 260 __ |a Boston. : |b McGraw-Hill, |c 2003.

• 300 __ |a 668p. ; |b ill. ; |c 26 cm. |e

• 650 _0 |a service industries

• 650 _0 |a customer services

• 650 _0 |a marketing

• 700 10 |a Bitner, Mary Jo |A Bitner, Mary J

• 810 99040915s2004 enka b o10100 eng d |c 20040915

• 851 _0 |a CN |b HIEL

• 905 __ |a HIEL |d F719/Z1

• 999 __ |a 22 |b 1 |e 20040826