机读格式显示(MARC)

• 000 01320cam a2200301 a 4500

• 001 0000343260

• 005 20090907100300.0

• 008 081030s2009 enka b 001 0 eng

• 020 __ |a 9780230520936

• 020 __ |a 0230520936

• 035 __ |a (OCoLC)ocn237885777

• 040 __ |a DLC |c DLC |d BTCTA |d BAKER |d YDXCP |d C#P |d BWK |d BWX |d YBM |d UKM |d CDX |d DLC

• 050 00 |a HD9980.5 |b .B358 2009

• 082 00 |a 658.8 |2 22

• 090 __ |a F719/BB1

• 093 __ |a F719 |2 4

• 100 1_ |a Baron, Steve |q (J. Steve)

• 245 10 |a Services marketing : |b text and cases / |c Steve Baron, Kim Harris, Toni Hilton.

• 250 __ |a 3rd ed.

• 260 __ |a Basingstoke, Hampshire ; |a New York, NY : |b Palgrave Macmillan, |c 2009.

• 300 __ |a xvii, 358 p. : |b ill. ; |c 25 cm.

• 504 __ |a Includes bibliographical references and index.

• 505 0_ |a Introduction -- The contemporary context -- Service goals: the use of metaphors -- Customer interactions in services -- Consumer experiences -- Service design -- Service employees as operant resources -- Service quality and customer satisfaction -- Relationship marketing -- Service profitability -- Future research issues -- Case studies.

• 650 _0 |a Service industries |x Marketing.

• 650 _0 |a Service industries |x Marketing |v Case studies.

• 700 1_ |a Harris, Kim.

• 700 1_ |a Hilton, Toni.

• 920 __ |a 233030 |z 2