机读格式显示(MARC)
- 000 00851cam a2200241 a 4500
- 008 130814s2014 nyua b 001 0 eng d
- 020 __ |a 9781107649187 (pbk.) : |c CNY683.62
- 020 __ |a 1107649188 (pbk.)
- 040 __ |a NLE |b eng |e rda |c NLE |d OCLCO |d COO |d KKS |d OCLCF |d CVU
- 100 1_ |a Ang, Lawrence, |e author.
- 245 10 |a Principles of integrated marketing communications / |c Lawrence Ang.
- 260 __ |a Port Melbourne, Vic. : |b Cambridge University Press, |c 2014.
- 300 __ |a xii, 401 pages : |b illustrations (some color) ; |c 26 cm.
- 504 __ |a Includes bibliographical references (page 351-401) and index.
- 650 _0 |a Communication in marketing.
- 650 _0 |a Marketing |x Technological innovations.