机读格式显示(MARC)

• 000 01173cam a2200361 i 4500

• 001 0000648076

• 003 CAL

• 005 20170413093100.0

• 008 150724c20162015enk b 001 0 eng

• 010 __ |a 2015027898

• 020 __ |a 9781138837959 (hardback)

• 020 __ |a 9781138837973 (pbk.)

• 020 __ |z 9781315734750 (ebook)

• 040 __ |a DLC |b eng |e rda |c DLC |d PUL

• 042 __ |a pcc

• 050 00 |a HF5415.32 |b .V475 2016

• 082 00 |a 658.8/3 |2 23

• 090 __ |a F713.50/BV1

• 093 __ |a F713.50 |2 5

• 100 1_ |a Verhoef, Peter C., |e author.

• 245 10 |a Creating value with big data analytics : |b making smarter marketing decisions / |c Peter C. Verhoef, Edwin Kooge and Natasha Walk.

• 260 __ |a Abingdon, Oxon ; |a New York, NY : |b Routledge, Taylor & Francis Group, |c c2016.

• 300 __ |a xxii, 316 pages : |b illustrations ; |c 25 cm

• 336 __ |a text |2 rdacontent

• 337 __ |a unmediated |2 rdamedia

• 338 __ |a volume |2 rdacarrier

• 504 __ |a Includes bibliographical references and index.

• 650 _0 |a Consumer profiling.

• 650 _0 |a Big data.

• 650 _0 |a Marketing |x Data processing.

• 700 1_ |a Kooge, Edwin.

• 700 1_ |a Walk, Natasha.

• 920 __ |a 233030 |z 1