机读格式显示(MARC)
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- 100 __ |a 20050225e2004 em y0chiy0121 ea
- 200 1_ |a 广告文案写作原理与技巧 |A guang gao wen an xie zuo yuan li yu ji qiao |d Copywriting for advertisements: principles and techniques |f 杨先顺, 陈韵博著 |z eng
- 210 __ |a 广州 |c 暨南大学出版社 |d 2004.9
- 225 2_ |a 高等院校新闻传播学系列教材 |A gao deng yuan xiao xin wen zhuan bo xue xi lie jiao cai |d College journalism & communication series |z eng
- 410 _0 |1 2001 |a 高等院校新闻传播学系列教材
- 510 1_ |a Copywriting for advertisements: principles and techniques |z eng
- 510 1_ |a College journalism & communication series |z eng
- 606 0_ |a 商业广告 |A shang ye guang gao |x 应用文 |x 写作
- 606 0_ |a 商业广告 |A shang ye guang gao
- 701 _0 |a 杨先顺 |A yang xian shun |4 著
- 701 _0 |a 陈韵博 |A chen yun bo |4 著
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