机读格式显示(MARC)

• 000 01060cam a22003134a 4500

• 001 0000316968

• 005 20081114140700.0

• 008 081030s2003 maua b 001 0 eng

• 010 __ |a 2002025544

• 020 __ |a 0072471425 (alk. paper)

• 040 __ |a DLC |c DLC |d DLC

• 042 __ |a pcc

• 050 00 |a HD9980.5 |b .Z45 2003

• 082 00 |a 658.8 |2 21

• 090 __ |a F719/BZ1/2

• 093 __ |a F719 |2 4

• 100 1_ |a Zeithaml, Valarie A.

• 245 10 |a Services marketing : |b integrating customer focus across the firm / |c Valarie A. Zeithaml, Mary Jo Bitner.

• 250 __ |a 3rd ed.

• 260 __ |a Boston : |b McGraw-Hill/Irwin, |c c2003.

• 300 __ |a xx, 668 p. : |b ill. ; |c 26 cm.

• 504 __ |a Includes bibliographical references and index.

• 650 _0 |a Service industries |x Marketing.

• 650 _0 |a Customer services.

• 650 _0 |a Marketing.

• 700 1_ |a Bitner, Mary Jo.

• 856 42 |3 Publisher description |u http://www.loc.gov/catdir/description/mh022/2002025544.html

• 856 41 |3 Table of contents |u http://www.loc.gov/catdir/toc/mh021/2002025544.html

• 920 __ |a 233030 |z 2