机读格式显示(MARC)

• 000 01379cam a2200289 i 4500

• 001 0000709653

• 005 20181023153000.0

• 008 170831s2018 pau b 001 0 eng

• 010 __ |a 2017032131

• 020 __ |a 9781522548348 (hardcover) : |c CNY1047.76

• 020 __ |z 9781522548355 (ebook)

• 040 __ |a DLC |b eng |c DLC |e rda |d DLC

• 050 00 |a HF5415.12615 |b .S68 2018

• 082 00 |a 658.8001/9 |2 23

• 090 __ |a F713.55/BS2

• 093 __ |a F713.55 |2 5

• 100 1_ |a Sousa, Joana Coutinho de, |d 1986- |e author.

• 245 10 |a Neuromarketing and big data analytics for strategic consumer engagement : |b emerging research and opportunities / |c Joana Coutinho de Sousa.

• 260 __ |a Hershey, PA : |b Business Science Reference, an imprint of IGI Global, |c c2018

• 300 __ |a xi, 200 pages ; |c 26 cm

• 336 __ |a text |b txt |2 rdacontent

• 337 __ |a unmediated |b n |2 rdamedia

• 338 __ |a volume |b nc |2 rdacarrier

• 504 __ |a Includes bibliographical references and index.

• 520 __ |a "This book discusses what is the neuromarketing, which are the currently state-of-the art both in terms of models and technology, and also to presenting the main technology issues in neuromarketing, discussing the role of the currently technology, the smart wearable devices, and the importance of big data processing in this science"-- |c Provided by publisher.

• 650 _0 |a Neuromarketing.

• 920 __ |a 233030 |z 1