机读格式显示(MARC)
- 000 01668cam a2200325 i 4500
- 008 180325s2019 pau b 000 0 eng c
- 020 __ |a 9781522562955 |c CNY1346.45
- 040 __ |a LBSOR/DLC |b eng |e rda |c LBSOR |d DLC
- 050 _4 |a HF5415 |b .E858 2019
- 082 04 |a 658.80071 |2 23
- 245 00 |a Evaluating the gaps and intersections between marketing education and the marketing profession / |c Margarida M. Pinheiro, University of Aveiro, Portugal, Ana Estima, University of Aveiro, Portugal and Susana Marques, University of Aveiro, Portugal.
- 260 __ |a Hershey PA : |b Business Science Reference, an imprint of IGI Global, |c [2019]
- 300 __ |a xx, 252 pages ; |c 27 cm
- 336 __ |a text |2 rdacontent
- 337 __ |a unmediated |2 rdamedia
- 338 __ |a volume |2 rdacarrier
- 504 __ |a Includes bibliographical references (pages 184-243)
- 520 __ |a "This book focuses on the relationship between marketing education and marketing profession and the intersection between different stakeholders. It contains empirical, conceptual and theoretical contributions in marketing education. It also provides guidance on the redefinition of professional profiles and offers useful tools and insights for deeper and more productive intersections"-- |c Provided by publisher.
- 650 _0 |a Marketing |x Study and teaching.
- 650 _0 |a Marketing |x Vocational guidance.
- 700 1_ |a Pinheiro, Margarida M., |d 1961- |e editor.
- 700 1_ |a Estima, Ana, |d 1975- |e editor.
- 700 1_ |a Marques, Susana, |d 1969- |e editor.