机读格式显示(MARC)
- 000 01369cam a2200313 i 4500
- 008 181002s2019 pau 000 0 eng
- 020 __ |a 9781522576174 |c CNY1487.8
- 040 __ |a DLC |b eng |e rda |c DLC |d DLC
- 050 _4 |a HF5415.123 |b .I5833 2019
- 082 04 |a 796.06/98 |2 23
- 245 00 |a Integrated marketing communications, strategies, and tactical operations in sports organizations / |c Manuel Alonso Dos Santos, Universidad Cat??olica de la Sant??sima Concepci??n, Chile.
- 260 __ |a Hershey, PA : |b Business Science Reference, |c c2019
- 300 __ |a xix, 325 pages ; |c 26 cm.
- 336 __ |a text |b txt |2 rdacontent
- 337 __ |a unmediated |b n |2 rdamedia
- 338 __ |a volume |b nc |2 rdacarrier
- 490 1_ |a Advances in marketing customer relationship management, and e-services (AMCRMES) book series
- 520 __ |a "This book disseminates the latest trends in strategy and tactics carried out in sports organizations through a compendium of research and case studies in the sports industry"-- |c Provided by publisher.
- 650 _0 |a Communication in marketing.
- 650 _0 |a Marketing |x Technological innovations.
- 650 _0 |a Sports administration.
- 700 1_ |a Alonso Dos Santos, Manuel, |d 1981- |e editor.