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• 001 0000245602

• 005 20040915103113.0

• 008 040915s2004 enka b o10100 eng d

• 020 __ |a 0-324-06253-2(hbk) |c CNY370

• 040 __ |a BUPTL

• 041 0_ |a eng

• 093 __ |a F713.3 |v 4

• 100 10 |a Semenik, Richard J.

• 245 1_ |a Promotion and integrated marketing communications/ |c byRichard J.Semenik

• 260 __ |a Australia. : |b Thomson Learning, |c 2001.

• 300 __ |a 582p. ; |b ill. ; |c 26 cm. |e

• 650 _0 |a advertising campaigns

• 650 _0 |a communication in marketing

• 810 99040915s2004 enka b o10100 eng d |c 20040915

• 851 _0 |a CN |b HIEL

• 905 __ |a HIEL |d F713.3/S10

• 999 __ |a 22 |b 1 |e 20040826