机读格式显示(MARC)

• 000 00890cam a2200313 i 4500

• 001 0000794512

• 003 CAL

• 005 20210601160700.0

• 008 200219s2020 enka b 001 0 eng d

• 020 __ |a 9781526423337

• 020 __ |a 1526423332

• 020 __ |a 9781526423344

• 020 __ |a 1526423340

• 035 __ |a (KERIS)BIB000015513874

• 040 __ |c 1234

• 082 04 |a 658.8 |2 23

• 090 __ |a F713.50/BT2

• 093 __ |a F713.50 |2 5

• 099 __ |a CAL 022020030067

• 100 1_ |a Tuten, Tracy L., |e author.

• 245 10 |a Principles of marketing for a digital age / |c Tracy L. Tuten.

• 260 __ |a London ; |a Thousand Oaks, CA, : |b SAGE, |c 2020.

• 300 __ |a xiii, 466 pages ; |c 26 cm.

• 336 __ |a text |b txt |2 rdacontent

• 337 __ |a unmediated |b n |2 rdamedia

• 338 __ |a volume |b nc |2 rdacarrier

• 504 __ |a Includes bibliographical references and index.

• 650 _0 |a Marketing.

• 920 __ |a 233030 |z 1