机读格式显示(MARC)
- 000 01225cam a2200325 a 4500
- 008 070108s2005 maua b 001 0 eng
- 020 __ |a 007289296X (alk. paper) part of 0072983175
- 020 __ |a 0072834684 (CD-ROM)
- 040 __ |a DLC |c DLC |d DLC |d SHISU
- 050 00 |a HF5438.25 |b .J655 2005
- 100 1_ |a Johnston, Mark W.
- 245 10 |a Relationship selling and sales management / |c by Mark W. Johnston, Greg W. Marshall.
- 260 __ |a Boston : |b McGraw-Hill/Irwin, |c c2005.
- 300 __ |a xxiv, 451 p. : |b ill. ; |c 27 cm. + |e 1 CD-ROM (4 3/4 in.).
- 440 _0 |a McGraw-Hill/Irwin series in marketing
- 504 __ |a Includes bibliographical references and index.
- 538 __ |a System requirements for accompanying CD-ROM: Microsoft Windows 98/Me/NT4/2000/XP, 133 MHz processor or higher, 64MB of memory or higher, VGA or higher monitor resolution, 50MB of free hard disk space, CD-ROM drive.
- 650 _0 |a Relationship marketing.
- 650 _0 |a Customer relations.
- 700 1_ |a Marshall, Greg W.