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- 000 03059cam a2200373 i 4500
- 008 160121s2016 nyua 000 0 eng
- 020 __ |a 9781107073142 (hardback)
- 040 __ |a DLC |b eng |e rda |c DLC
- 050 00 |a HD62.4 |b .C84 2016
- 082 00 |a 338.8/891724 |2 23
- 100 1_ |a Cuervo-Cazurra, Alvaro, |e author.
- 245 10 |a Emerging market multinationals : |b managing operational challenges for sustained international growth / |c Alvaro Cuervo-Cazurra, William Newburry, Seung Ho Park.
- 260 __ |a New York : |b Cambridge University Press, |c c2016.
- 300 __ |a xviii, 221 pages : |b illustrations ; |c 24 cm
- 336 __ |a text |2 rdacontent
- 337 __ |a unmediated |2 rdamedia
- 338 __ |a volume |2 rdacarrier
- 505 8_ |a Machine generated contents note: Foreword; Preface; List of abbreviations; 1. Introduction: the rise of EMNCs; 2. Understanding the challenges of internationalization; 3. Country selection; 4. Entry mode selection; 5. Establishment; 6. Operation; 7. Integration; 8. Expansion; 9. Conclusion; References; Index.
- 520 __ |a "Emerging market multinationals are becoming leaders in their industries, able to compete on equal terms with firms from advanced economies, but their paths toward global leadership are not always smooth. This book examines the specific challenges faced by emerging market multinationals as they seek to develop their international operations and proposes actionable solutions for them. The authors seamlessly combine academic analyses with a rich selection of real-world cases to provide a clear framework for understanding some of the barriers that prevent firms from emerging economies from succeeding abroad and show readers what actions can be taken to achieve sustained international growth. With clear, concise arguments and examples that bring the discussion to life, this insightful book will appeal to managers and students alike"-- |c Provided by publisher.
- 520 __ |a "Emerging market multinationals (EMNCs) can become successful global players across a wide spectrum of industries, as demonstrated by companies such as the Brazilian airplane manufacturer Embraer, the Mexican bakery Bimbo, the Russian IT firm Kaspersky Labs, the Indian conglomerate Tata Group, the South African brewer SABMiller, and the Chinese computer manufacturer Lenovo. This has resulted in a plethora of publications that discuss how such companies can challenge established multinationals from advanced economies and the distinct sources of competitive advantage they develop to achieve this"-- |c Provided by publisher.
- 650 _0 |a International business enterprises.
- 650 _0 |a Entrepreneurship.
- 650 _0 |a International cooperation.
- 700 1_ |a Newburry, William, |d 1964- |e author.
- 700 1_ |a Park, Seung-ho, |d 1960- |e author.
- 856 42 |3 Cover image |u http://assets.cambridge.org/97811070/73142/cover/9781107073142.jpg