机读格式显示(MARC)
- 000 01367cam a2200373 i 4500
- 008 161028s2017 enk b 001 0 eng
- 040 __ |a DLC |b eng |c DLC |e rda |d DLC
- 050 00 |a HF5415.153 |b .N52 2017
- 100 1_ |a Nijssen, E. J. |q (Edwin Jacob), |d 1963- |e author.
- 245 10 |a Entrepreneurial marketing : |b an effectual approach / |c Edwin J. Nijssen.
- 250 __ |a Second Edition.
- 260 __ |a London ; |a New York : |b Routledge, Taylor & Francis Group, |c 2017.
- 300 __ |a xii, 169 pages ; |c 23 cm
- 336 __ |a text |b txt |2 rdacontent
- 337 __ |a unmediated |b n |2 rdamedia
- 338 __ |a volume |b nc |2 rdacarrier
- 500 __ |a Revised edition of the author's Entrepreneurial marketing, 2014.
- 504 __ |a Includes bibliographical references (pages 160-165) and index.
- 650 _0 |a New products |x Marketing.
- 650 _0 |a Marketing |x Management.
- 650 _0 |a Entrepreneurship.
- 650 _0 |a Small business marketing.
- 776 08 |i Online version: |a Nijssen, E. J. (Edwin Jacob), 1963- author. |t Entrepreneurial marketing |b Second Edition. |d New York : Routledge, 2017 |z 9781315199863 |w (DLC) 2016050305