245 10 |a Your client's story : |b persuasive legal writing / |c Ruth Anne Robbins, Distinguished Clinical Professor of Law, Rutgers Law School; Steve Johansen, Director of Lawyering, Professor of Law, Lewis & Clark Law School; Ken Chestek, Assistant Director, Legal Writing Program, Assistant Director, Center for the Study of Written Advocacy, Associate Professor of Law, University of Wyoming College of Law.

505 0_ |a Meeting the client -- Understanding persuasion -- Story as a tool for persuasion -- Thinking about the audience -- Gathering and assessing facts -- Researching the client's legal issue -- Representing your client, the protagonist -- Shadow stories and theme development -- Creating the work draft of the facts section -- Expressing the argument -- Working with the law, part 1: interpreting statutes -- Working with the law, part 2: creating policy arguments -- Working with the law, part 3: managing adverse material -- Working with the facts: inferential reasoning -- Organizing the working draft of the argument -- Revising the argument: persuasive rule statements and other persuasion techniques -- Revising the story to strengthen the theme -- Making the first and last impressions: the introduction and conclusion sections -- The full contents of a brief -- Creating ethos: tone and branding by good visual design -- Persuading in person: oral argument.