机读格式显示(MARC)
- 000 01852cam a2200409 i 4500
- 008 170807s2018 paua b 001 0 eng
- 020 __ |a 9781522551430 |c CNY1003.4
- 040 __ |a DLC |b eng |e rda |c DLC |d OCLCO |d OCLCF |d OCLCQ |d YDX |d YDX |d OCLCO |d VFL
- 050 _4 |a HD69.B7 |b E445 2018
- 100 1_ |a Ekhlassi, Amir, |d 1979- |e author.
- 245 10 |a Building brand identity in the age of social media : |b emerging research and opportunities / |c Amir Ekhlassi, Mahdi Niknejhad Moghadam, Amir Mohammad Adibi.
- 260 __ |a Hershey, PA : |b IGI Global, Business Science Reference (an imprint of IGI Global), |c c2018
- 300 __ |a ix, 189 pages ; |c 26 cm.
- 336 __ |a text |b txt |2 rdacontent
- 337 __ |a unmediated |b n |2 rdamedia
- 338 __ |a volume |b nc |2 rdacarrier
- 490 1_ |a Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
- 504 __ |a Includes bibliographical references and index.
- 505 0_ |a The concept of brand identity -- The concept of social media -- Managing brands through social media -- Social media branding strategy -- Branded content on the social media -- Role of social media in types of brand building -- The impact of social media on brand loyalty.
- 650 _0 |a Brand name products.
- 650 _0 |a Branding (Marketing)
- 650 _0 |a Internet marketing.
- 650 _0 |a Advertising |x Brand name products.
- 700 1_ |a Niknejhad Moghadam, Mahdi, |d 1990- |e author.
- 700 1_ |a Adibi, Amir Mohammad, |d 1991- |e author.
- 830 _0 |a Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.