机读格式显示(MARC)

• 000 01158cam a22003374a 4500

• 001 0000288553

• 003 OCoLC

• 005 20081112103400.0

• 008 060215s2006 enka b 001 0 eng

• 010 __ |a 2006005380

• 020 __ |a 0470027517

• 024 3_ |a 9780470027516

• 035 __ |a .b61806961

• 040 __ |a DLC |c DLC |d BAKER |d BWKUK

• 042 __ |a pcc

• 050 00 |a HD69.B7 |b G72 2006

• 082 00 |a 658.8/27 |2 22

• 090 __ |a F760.5/BG1

• 093 __ |a F760.5 |2 4

• 100 1_ |a Grant, John, |d 1964-

• 245 14 |a The brand innovation manifesto : |b how to build brands, redefine markets and defy conventions / |c John Grant.

• 260 __ |a Chichester, England ; |a Hoboken, NJ : |b John Wiley & Sons, |c c2006.

• 300 __ |a xvii, 310 p. : |b ill. ; |c 24 cm.

• 504 __ |a Includes bibliographical references (p. [289]-293) and index.

• 650 _0 |a Brand name products |x Social aspects.

• 650 _0 |a Brand name products |x Psychological aspects.

• 650 _0 |a Brand name products |x Marketing.

• 650 _0 |a Lifestyles |x Economic aspects.

• 650 _0 |a Consumer behavior.

• 856 41 |3 Table of contents |u http://www.loc.gov/catdir/toc/ecip068/2006005380.html

• 920 __ |a 233030 |z 2