机读格式显示(MARC)

• 000 00999cam a22002774a 4500

• 001 0000494826

• 005 20131014140900.0

• 008 020613s2003 maua 001 0 eng

• 010 __ |a 2002026342

• 020 __ |a 0072556641 (alk. paper)

• 040 __ |c HDU

• 090 __ |a F713.8/BP2

• 093 __ |a F713.8 |2 5

• 245 00 |a Which ad pulled best? : |b 40 case histories on how to write and design ads that work / |c [edited by] Scott C. Purvis, Philip Ward Burton.

• 250 __ |a 9th ed.

• 260 __ |a Boston : |b McGraw-Hill/Irwin, |c c2003.

• 300 __ |a xvii, 120 p. : |b ill. ; |c 28 cm.

• 440 _0 |a McGraw-Hill/Irwin series in marketing

• 500 __ |a Includes index.

• 650 _0 |a Advertising.

• 650 _0 |a Advertising copy |x Evaluation.

• 700 1_ |a Purvis, Scott C.

• 700 1_ |a Burton, Philip Ward, |d 1910-

• 856 41 |3 Table of contents |u http://www.loc.gov/catdir/toc/mh031/2002026342.html

• 856 42 |3 Publisher description |u http://www.loc.gov/catdir/description/mh031/2002026342.html

• 920 __ |a 233030 |z 2