机读格式显示(MARC)

• 000 00957cam a2200265 a 4500

• 001 0000529295

• 003 OCoLC

• 005 20150108103000.0

• 008 130919s2013 enka b 001 0 eng d

• 020 __ |a 9780230392700 (paperback) : |c CNY372.58

• 020 __ |a 0230392709 (paperback)

• 040 __ |a NLE |b eng |e rda |c NLE |d OCLCO |d YDXCP |d UKMGB |d CVU

• 082 04 |a 658.8 |2 23

• 090 __ |a F713.5/BG1

• 093 __ |a F713.5 |2 5

• 245 00 |a Principles of marketing : |b a value-based approach / |c edited by Ayantunji Gbadamosi, Ian K. Bathgate, Sonny Nwankwo.

• 246 30 |a Marketing

• 260 __ |a Basingstoke : |b Palgrave Macmillan, |c 2013.

• 300 __ |a xxvii, 400 pages : |b color illustrations ; |c 25 cm.

• 504 __ |a Includes bibliographical references and index.

• 650 _0 |a Marketing.

• 700 1_ |a Gbadamosi, Ayantunji, |e editor of compilation.

• 700 1_ |a Bathgate, Ian K., |e editor of compilation.

• 700 1_ |a Nwankwo, Sonny, |e editor of compilation.

• 920 __ |a 233030 |z 2