机读格式显示(MARC)
- 000 00843cam 2200277Ia 4500
- 008 060529s2006 ne a 001 0 eng d
- 040 __ |a UAT |c UAT |d UAT |d IXA
- 050 _4 |a HF5415.1265 |b .M53 2006
- 245 10 |a Mobile marketing : |b achieving competitive advantage through wireless technology / |c Alex Michael and Ben Salter.
- 260 __ |a Amsterdam : |b Elsevier BH, |c 2006.
- 300 __ |a x, 237 p. : |b ill. ; |c 24 cm.
- 500 __ |a Includes index.
- 650 _0 |a Internet marketing.
- 650 _0 |a Wireless communication systems.
- 650 _0 |a Target marketing.
- 650 _0 |a Cellular telephone services industry.