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- 000 01830cam a2200385 i 4500
- 008 170905s2018 pau b 000 0 eng
- 020 __ |a 9781522540359 |c CNY1487.8
- 040 __ |a DLC |b eng |e rda |c DLC
- 043 __ |a a-ii--- |a d------
- 050 _4 |a HG187.I4 |b M47 2018
- 082 04 |a 332.1068/8 |2 23
- 245 00 |a Marketing techniques for financial inclusion and development / |c Dhiraj Jain, Symbiosis International University (Deemed), India, Adya Sharma, Symbiosis International University (Deemed), India.
- 260 __ |a Hershey, PA : |b Business Science Reference, |c c2018
- 300 __ |a xx, 311 pages ; |c 27 cm.
- 336 __ |a text |b txt |2 rdacontent
- 337 __ |a unmediated |b n |2 rdamedia
- 338 __ |a volume |b nc |2 rdacarrier
- 490 0_ |a Advances in marketing , custimer relationship management, and e0services (AMCRMES) book series
- 504 __ |a Includes bibliographical references (pages 282-307)
- 520 __ |a "This book fills the gap as to how better could the financial inclusion initiatives be marketed so that better financial participation could be achieved. It explores how banks across developing countries have been mandated to adopt financial inclusion activities which have used their significant and scarce resources thereby effecting their profitability"-- |c Provided by publisher.
- 650 _0 |a Finance |z India.
- 650 _0 |a Financial literacy |z India.
- 650 _0 |a Social integration |z India.
- 650 _0 |a Finance |z Developing countries.
- 650 _0 |a Financial literacy |z Developing countries.
- 650 _0 |a Social integration |z Developing countries.
- 700 1_ |a Jain, Dhiraj, |d 1971- |e editor.
- 700 1_ |a Sharma, Adya, |d 1972- |e editor.