机读格式显示(MARC)

• 000 01711nam 2200325 450

• 001 0000573384

• 005 20151202144900.0

• 010 __ |a 978-7-5096-2210-0 |d CNY48.00

• 100 __ |a 20150602d2015 em y0chiy50 ea

• 101 1_ |a chi |c eng

• 102 __ |a CN |b 110000

• 105 __ |a y z 000yy

• 106 __ |a r

• 200 1_ |a 品牌突破 |A pin pai tu po |e 如何建立品牌, 穿越喧嚣的市场, 从竞争中脱颖而出 |f (美) 约翰·摩根著 |d = Brand against the machine |e how to build tour brand, cut through the marketing noise, and stand out from the competition |f John Morgan |g 任建畅, 游春译 |z eng

• 210 __ |a 北京 |c 经济管理出版社 |d 2015

• 215 __ |a 209页 |d 24cm

• 225 2_ |a 品牌管理与建设经典译丛 |A pin pai guan li yu jian she jing dian yi cong

• 300 __ |a 中国社会科学院创新工程学术出版资助项目

• 330 __ |a 本书主要内容包括: 传统机器思维、为何打造品牌、品牌框架、曝光与能力、关注并非信任、正确定位、主计划、营销与品牌、你相信吗、核心理念、平庸即死、创业故事、超越普通等。

• 410 _0 |1 2001 |a 品牌管理与建设经典译丛

• 500 10 |a Brand against the machine : how to build tour brand, cut through the marketing noise, and stand out from the competition |A Brand Against The Machine : How To Build Tour Brand, Cut Through The Marketing Noise, And Stand Out From The Competition |m Chinese

• 517 1_ |a 如何建立品牌, 穿越喧嚣的市场, 从竞争中脱颖而出 |A ru he jian li pin pai , chuan yue xuan xiao de shi chang , cong jing zheng zhong tuo ying er chu

• 606 0_ |a 品牌营销 |A pin pai ying xiao |x 研究

• 690 __ |a F713.50 |v 5

• 701 _1 |a 摩根 |A mo gen |g (Morgan, John) |4 著

• 702 _0 |a 任建畅 |A ren jian chang |4 译

• 702 _0 |a 游春 |A you chun |4 译

• 801 _0 |a CN |b 人天书店 |c 20150602

• 905 __ |a HDUL |d F713.50/0408

• 920 __ |a 233030 |z 1