机读格式显示(MARC)
- 000 01328nam a2200337 i 4500
- 008 160602s2016 enka b 001 0 eng d
- 020 __ |a 9781473904002 (hbk.) : |c CNY1077.60
- 020 __ |a 1473904005 (hbk.)
- 020 __ |a 9781473904019 (pbk.)
- 020 __ |a 1473904013 (pbk.)
- 040 __ |a StDuBDS |b eng |c CDX |e rda |d CDX
- 245 00 |a Marketing theory : |b a student text / |c edited by Michael J. Baker & Michael Saren.
- 260 __ |a London : |b SAGE, |c c2016.
- 300 __ |a xix, 520 pages : |b illustrations ; |c 24 cm.
- 336 __ |a text |2 rdacontent.
- 337 __ |a unmediated |2 rdamedia.
- 338 __ |a volume |2 rdacarrier.
- 500 __ |a Previous edition: 2010.
- 504 __ |a Includes bibliographical references and index.
- 520 8_ |a 'Marketing Theory' presents a comprehensive scholarly overview of the development of marketing theory. Drawing on a variety of international sources, the editors bring together key contributions to the field that reflects both historical and contemporary debates and influences.
- 650 _0 |a Marketing |x Philosophy.
- 650 _0 |a Marketing |x History.
- 700 1_ |a Baker, Michael J., |d 1935- |e editor.
- 700 1_ |a Saren, Michael, |e editor.