机读格式显示(MARC)

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• 093 __ |a F713.8 |v 4

• 245 1_ |a Advertising strategy : a communication theory approach |c Percy, Larry and Rossiter |g |A ADVST:A |F PERCY, LARRY

• 250 __ |a

• 260 __ |a New York |b Praeger |c 1980

• 300 __ |a 301c

• 440 0_ |a

• 700 _0 |a Percy, Larry and Rossiter |A PERCY, LARRY |4 著

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