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- 000 01680cam a2200313 i 4500
- 008 170316s2017 nyua b 001 0 eng
- 020 __ |a 9781472480248 (hardback) : |c CNY255.36
- 020 __ |z 9781315598949 (ebook)
- 040 __ |a DLC |b eng |c DLC |e rda |d DLC
- 050 00 |a HD9999.M782 |b R45 2017
- 082 00 |a 658.4/012 |2 23
- 100 1_ |a Reillier, Laure Claire, |d 1971- |e author.
- 245 10 |a Platform strategy : |b how to unlock the power of communities and networks to grow your business / |c Laure Claire Reillier and Benoit Reillier.
- 260 __ |a London ; |a New York : |b Routledge, Taylor & Francis Group |c c2017.
- 300 __ |a xviii, 221 pages : |b illustrations ; |c 26 cm
- 336 __ |a text |b txt |2 rdacontent
- 337 __ |a unmediated |b n |2 rdamedia
- 338 __ |a volume |b nc |2 rdacarrier
- 504 __ |a Includes bibliographical references and index.
- 505 0_ |a Introduction to platform businesses -- The meteoric rise of platform businesses -- What is a platform business? -- Economic characteristics of platforms -- Platforms as business models -- Platform-powered ecosystems -- Lifestages of platforms : design -- Platform ignition: proving the concept -- Platform scaling : reaching critical mass -- Platform maturity : defending profitable growth -- Platform pricing -- Trust, governance & brand -- Platforms, regulation and competition -- Competing against platforms -- The future of platforms -- Index.
- 650 _0 |a Multi-sided platform businesses |x Planning.
- 650 _0 |a Strategic planning.
- 700 1_ |a Reillier, Benoit, |d 1972- |e author.