机读格式显示(MARC)

• 000 00820cam a2200253Ia 4500

• 001 0000409618

• 003 OCoLC

• 005 20120309142300.0

• 008 100914s2011 njua b 001 0 eng d

• 020 __ |a 9780470915851

• 020 __ |a 0470915854

• 040 __ |a BTCTA |b eng |c BTCTA |d YDXCP |d IAM |d BWX |d UAB |d KSU |d UtOrBLW

• 050 14 |a HF5415 |b .M79 2011

• 082 04 |a 658.8 |2 22

• 090 __ |a F713.54/BM1

• 093 __ |a F713.54 |2 4

• 100 1_ |a Mumaw, Stefan.

• 245 10 |a Chasing the monster idea : |b the marketer's almanac for predicting idea epicness / |c Stefan Mumaw.

• 260 __ |a Hoboken, NJ : |b John Wiley & Sons Inc., |c 2011.

• 300 __ |a 217 p. : |b ill ; |c 23 cm.

• 504 __ |a Includes bibliographical references (p. 199-208) and index.

• 650 _0 |a Marketing |x Forecasting.

• 650 _0 |a New products |x Marketing.

• 920 __ |a 233030 |z 2