机读格式显示(MARC)
- 000 00913nam a2200265 i 4500
- 020 __ |a 9781473758742 : |c CNY517.27
- 040 __ |a StDuBDS |b eng |e rda |c StDuBDS
- 100 1_ |a Doole, Isobel, |d 1954- |e author.
- 245 10 |a International marketing strategy : |b analysis, development & implementation / |c Isobel Doole, Robin Lowe, Alexandra Kenyon.
- 260 __ |a Andover : |b Cengage Learning, |c 2019.
- 300 __ |a xxv, 470 pages ; |c 26 cm
- 336 __ |a text |2 rdacontent
- 337 __ |a unmediated |2 rdamedia
- 338 __ |a volume |2 rdacarrier
- 650 _0 |a Export marketing |x Management.
- 650 _0 |a Export marketing |x Management |v Case studies.
- 700 1_ |a Lowe, Robin, |d 1945- |e author.
- 700 1_ |a Kenyon, Alexandra J., |d 1966- |e author.