机读格式显示(MARC)

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• 003 CAL

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• 008 140904t20142014njuak b 001 0 eng

• 010 __ |a 2014018425

• 020 __ |a 9781118770771 (hardback : alk. paper) : |c CNY341.50

• 020 __ |z 9781118770788 (ebk.)

• 020 __ |z 9781118770856 (ebk.)

• 020 __ |z 9781118947166 (ebk.)

• 040 __ |a DLC |b eng |e rda |c DLC |d JLU

• 050 00 |a HF5415.153 |b .O64 2014

• 082 00 |a 658.5/75 |2 23

• 090 __ |a F273.1/BN1

• 093 __ |a F273.1 |2 5

• 099 __ |a CAL 022015007801

• 245 00 |a Open innovation : |b new product development essentials from the PDMA / |c edited by Charles Noble, Serdar S. Durmusoglu, Abbie Griffin.

• 260 __ |a Hoboken, New Jersey : |b Wiley, |c 2014.

• 300 __ |a xxii, 361 pages : |b illustrations, forms ; |c 25 cm

• 504 __ |a Includes bibliographical references and index.

• 520 __ |a "A clear, practical guide to implementing Open Innovation for new product developmentOpen Innovation: New Product Development Essentials from the PDMA is a comprehensive guide to the theory and practice of the Open Innovation method. Written by experts from the Product Development and Management Association, the book packages a collection of Open Innovation tools in a digestible and actionable format. Real-world case studies drawn from the authors' own successes and failures illustrate the concepts presented, providing accurate representation of the opportunities and challenges of Open Innovation implementation. Key tools are presented with a focus on immediate applications for business, allowing NPD professionals to easily discern where this cutting edge development method can push innovation forward.Open Innovation assumes that companies can and should use both internal and external ideas and paths to market, permeating the boundaries between firm and environment. Innovations transfer outward and inward through purchase, licensing, joint ventures, and spin-offs, allowing companies to expand beyond their own research and dramatically improve productivity through collaboration. PDMA Essentials provides practical guidance on exploiting the Open Innovation model to these ends, with clear guidance on all aspects of the new product development process. Topics include: Product platforming and idea competitions Customer immersion and interaction Collaborative product design and development Innovation networks, rewards, and incentives Many practitioners charged with innovation have only a vague understanding of the specific tools available for Open Innovation, and how they might be applied. As the marketplace shifts dramatically to keep pace with changing consumer behaviors, remaining relevant increasingly means ramping up innovation processes. PDMA Essentials provides the tools NPD practitioners need to implement a leading innovation method, and drive continued growth"--Provided by publisher.

• 520 __ |a "The goal of this book is to gather a collection of Open Innovation tools and package them in a way that is digestible and actionable by thoughtful practitioners"--Provided by publisher.

• 650 _0 |a New products |x Management.

• 650 _0 |a Product management.

• 700 1_ |a Noble, Charles, |e editor.

• 700 1_ |a Griffin, Abbie, |e editor.

• 700 1_ |a Durmusoglu, Serdar, |e editor.

• 776 08 |i Online version: |t Open innovation |d Hoboken : Wiley, 2014 |z 9781118770788 |w (DLC) 2014035656

• 920 __ |a 233030 |z 1