机读格式显示(MARC)

• 000 00825cam a22002894a 4500

• 001 0000495457

• 005 20130925141100.0

• 008 050518s2004 maua 001 0 eng

• 010 __ |a 2003065006

• 020 __ |a 0072537728 (alk. paper)

• 020 __ |a 0072883928

• 020 __ |a 0071214259 (international : alk. paper)

• 040 __ |a DLC |c DLC |d DLC

• 042 __ |a pcc

• 050 00 |a HF5821 |b .B62 2004

• 082 00 |a 659.1 |2 22

• 090 __ |a F713.8/BA1

• 093 __ |a F713.8 |2 5

• 100 1_ |a Arens, William F.

• 245 10 |a Contemporary advertising / |c William F. Arens.

• 250 __ |a 9th ed.

• 260 __ |a Boston : |b McGraw-Hill/Irwin, |c c2004.

• 300 __ |a xlii, 617, [62] p. : |b ill. (some col.) ; |c 28 cm.

• 440 _0 |a McGraw-Hill/Irwin series in marketing

• 500 __ |a Includes index.

• 650 _0 |a Advertising.

• 920 __ |a 233030 |z 2