机读格式显示(MARC)

• 000 00910cam a2200289 i 4500

• 001 0000748748

• 005 20191031142600.0

• 008 170502s2017 nyu 000 0 eng

• 010 __ |a 2017005832

• 020 __ |a 9781138695436 |c CNY1141.4

• 020 __ |a 9781138695443

• 020 __ |z 9781315526812

• 040 __ |a DLC |b eng |e rda |c DLC

• 050 _4 |a HF6146.I58 |b J87 2017

• 082 04 |a 659.14/4 |2 23

• 090 __ |a F713.365.2/BJ1

• 093 __ |a F713.365.2 |2 5

• 100 1_ |a Juska, Jerome M., |e author.

• 245 10 |a Integrated marketing communication : |b advertising and promotion in a digital world / |c Jerome M. Juska.

• 260 __ |a New York, NY : |b Routledge, |c c2017.

• 300 __ |a xix, 230 pages : |b illustrations ; |c 23 cm

• 336 __ |a text |b txt |2 rdacontent

• 337 __ |a unmediated |b n |2 rdamedia

• 338 __ |a volume |b nc |2 rdacarrier

• 650 _0 |a Internet advertising.

• 650 _0 |a Internet marketing.

• 920 __ |a 233030 |z 1