机读格式显示(MARC)

• 000 01577cam a2200325 i 4500

• 001 0000709655

• 005 20181026153800.0

• 008 170626s2018 pau b 001 0 eng

• 010 __ |a 2017015915

• 020 __ |a 9781522531500 (hardcover) : |c CNY1428.76

• 020 __ |z 9781522531517 (ebook)

• 040 __ |a DLC |b eng |c DLC |e rda |d DLC

• 050 00 |a HF5415.1255 |b .H645 2018

• 082 00 |a 658.8/27 |2 23

• 090 __ |a F273.2/BD1

• 093 __ |a F273.2 |2 5

• 245 00 |a Holistic approaches to brand culture and communication across industries / |c Sabyasachi Dasgupta, Santosh Kumar Biswal, M. Anil Ramesh, [editors].

• 260 __ |a Hershey, PA : |b Business Science Reference, |c c2018

• 300 __ |a xxii, 281 pages ; |c 27 cm

• 336 __ |a text |b txt |2 rdacontent

• 337 __ |a unmediated |b n |2 rdamedia

• 338 __ |a volume |b nc |2 rdacarrier

• 504 __ |a Includes bibliographical references (pages 253-274) and index.

• 520 __ |a "This book focuses on various approaches to brand culture and communication across industries. It explores an array of contemporary issues, critical analysis of complex societal phenomena, gain deeper understanding in the nascent fields of digital media and public relations research and provide solutions to execute best practices that may be considered by organizations while taking decisions"-- |c Provided by publisher.

• 650 _0 |a Branding (Marketing)

• 650 _0 |a Brand name products.

• 700 1_ |a Dasgupta, Sabyasachi, |d 1982- |e editor.

• 700 1_ |a Biswal, Santosh Kumar, |d 1979- |e editor.

• 700 1_ |a Ramesh, M. Anil, |d 1964- |e editor.

• 920 __ |a 233030 |z 1