机读格式显示(MARC)

• 000 02602cam a2200361 i 4500

• 001 0000920279

• 003 CAL

• 005 20231213105500.0

• 008 200506s2021 nju b 001 0 eng

• 010 __ |a 2020021096

• 020 __ |a 9780470659311 |c CNY532.00

• 020 __ |z 9781119712961

• 020 __ |z 9781119712954

• 040 __ |a DLC |b eng |e rda |c DLC

• 042 __ |a pcc

• 050 00 |a HD59 |b .S454 2021

• 082 00 |a 659.201 |2 23

• 090 __ |a C912.31/BS1

• 093 __ |a C912.31 |2 5

• 100 1_ |a Shin, Jae-Hwa, |e author.

• 245 10 |a Public relations theory : |b capabilities and competencies / |c Jae-Hwa Shin, Robert L Heath.

• 264 _1 |a Hoboken, NJ : |b Wiley Blackwell, |c 2021.

• 300 __ |a xiv, 384 pages ; |c 26 cm

• 336 __ |a text |b txt |2 rdacontent

• 337 __ |a unmediated |b n |2 rdamedia

• 338 __ |a volume |b nc |2 rdacarrier

• 504 __ |a Includes bibliographical references and index.

• 520 __ |a "Chapter One sets the foundation for the discussion that unfolds in subsequent chapters. It explores the defining nature and constructive role of public relations. This detective work looks for evidence, or the DNA of public relations, that defines its professional practice which was established by name in the 19th century. This detective work looks for markers such as purposes, strategies, functions, tools, tactics, impact, as well as structures and justifying philosophies. It identifies the types of organizations, leadership roles, and contexts in which public relations is important. In history, public relations can be seen as the means for achieving individual and organizational influence, as well as collective engagement among competing interests: strategic processes and efforts enacted by individuals, groups, organizations, and even nations to survive and thrive as issues, risk, conflict and crisis management. It searches for aligned interests, legitimacy, the license to operate for reward. To discover what today is called "public relations" requires knowing what it does, what it is, where it occurs, and how it serves or confounds interests that encounter tensions of uncertainty and conflict. It can be a clash of perspectives, interests, identities, and identifications. It can be soothing words that allay differences of opinion. It can foster conflict and division"-- |c Provided by publisher.

• 650 _0 |a Public relations.

• 650 _0 |a Organizational change.

• 700 1_ |a Heath, Robert L. |q (Robert Lawrence), |d 1941- |e author.

• 776 08 |i Online version: |a Shin, Jae-Hwa, |t Public relations theory |d Hoboken : Wiley, 2020. |z 9781119712961 |w (DLC) 2020021097

• 920 __ |a 233030 |z 1