机读格式显示(MARC)

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• 008 040909s2004 enka b o10100 eng d

• 020 __ |a 0-324-02203-4(hbk) |c CNY195

• 040 __ |a BUPTL

• 041 0_ |a eng

• 093 __ |a F713.3 |v 4

• 100 10 |a Czinkota, Michael R.

• 245 1_ |a Marketing Management/ |c byMichael R.Czinkota,Masaaki Kotabe

• 250 __ |a 2nd ed.

• 260 __ |a Australia. : |b Thomson Learning, |c 2001.

• 300 __ |a 597p. ; |b ill. ; |c 29 cm. |e

• 650 _0 |a marketing-management

• 700 10 |a Kotabe, Masaaki |A Kotabe, Masaak

• 810 99040909s2004 enka b o10100 eng d |c 20040909

• 851 _0 |a CN |b HIEL

• 905 __ |a HIEL |d F713.3/C8

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