机读格式显示(MARC)

• 000 01092cam a2200325 a 4500

• 001 0000529470

• 005 20141107103700.0

• 008 130618s2013 njua b 001 0 eng

• 010 __ |a 2013024663

• 020 __ |a 9781118245262 (hbk.)

• 020 __ |a 1118245261 (hbk.)

• 020 __ |z 9781118283189 (ebk.)

• 020 __ |z 9781118286272 (PDF)

• 040 __ |a DLC |b eng |c DLC |e rda

• 043 __ |a n-us---

• 050 00 |a KF3180 |b .S63 2013

• 082 00 |a 346.7304/88 |2 23

• 090 __ |a D971.23/BS1

• 093 __ |a D971.23 |2 5

• 100 1_ |a Smith, Gordon V., |d 1937- |e author.

• 245 10 |a Trademark valuation : |b a tool for brand management / |c Gordon V. Smith and Susan M. Richey.

• 250 __ |a Second edition.

• 260 __ |a Hoboken, New Jersey : |b John Wiley & Sons, |c [2013]

• 300 __ |a xiii, 351 pages : |b illustrations ; |c 26 cm.

• 490 0_ |a Wiley finance series

• 504 __ |a Includes bibliographical references and index.

• 650 _0 |a Trademarks |x Law and legislation |z United States.

• 650 _0 |a Trademarks |x Valuation |z United States.

• 700 1_ |a Richey, Susan M., |d 1950- |e author.

• 920 __ |a 233030 |z 2