机读格式显示(MARC)

• 000 02558cam a2200301 a 4500

• 001 0000424775

• 005 20120910104300.0

• 008 111014s2012 enka 001 0 eng

• 010 __ |a 2011043134

• 020 __ |a 9780749464202 (pbk.)

• 020 __ |a 9780749464219

• 040 __ |a DLC |c DLC |d DLC

• 050 00 |a HF5718 |b .B367 2012

• 082 00 |a 650.101/4 |2 23

• 090 __ |a F27/BB14

• 093 __ |a F27 |2 4

• 100 1_ |a Barnard, Alan.

• 245 10 |a Campaign it! : |b achieving success through communication / |c Alan Barnard and Chris Parker.

• 260 __ |a London ; |a Philadelphia : |b Kogan Page, |c c2012.

• 300 __ |a x, 222 p. : |b ill. ; |c 24 cm.

• 500 __ |a Includes index.

• 520 __ |a "Consultants Barnard and Parker aim to improve the way people communicate and so enable them to achieve their own personal and professional desires more effectively and efficiently. To achieve this, they introduce a new, unique and complete approach to communication: The Campaign It! model. Developed over several decades of influencing change at the highest levels and in different environments, the Campaign It! model is tried and tested, and in the book, Parker and Bernard offer proof that it works. Their basic tenet is that whenever there is an outcome people need to achieve they will have to inform, persuade and gain agreement from others. Their model, the "campaigning approach," makes this possible: it provides a plan and a structure to develop communications; it enables people to help themselves, their families, their businesses and/or their communities".

• 520 __ |a "Campaign It! provides a new definition and understanding of what makes a cause. It explains why, in our modern society, a communications campaign is the most powerful way to achieve success. And it demonstrates how it is possible to create and apply an irresistible communications campaign to any aspect of our professional and personal lives. Whatever the situation, we always need to influence others if we are to achieve our goals. Campaign It! can help you do that. It's written by leading professionals who demonstrate that communications can be created in such a way that the message becomes powerful and compelling. At the heart of every successful campaign is a cause that motivates and drives a desire to succeed. With such a cause anyone can apply the Campaign It! model to devise a communications campaign to create success".

• 650 _0 |a Business communication.

• 650 _0 |a Interpersonal communication.

• 650 _0 |a Marketing.

• 700 1_ |a Parker, Chris.

• 920 __ |a 233030 |z 2