机读格式显示(MARC)
- 000 01103cam a22002894a 4500
- 008 061026s2007 enka b 001 0 eng
- 020 __ |a 0470065273 (cloth : alk. paper)
- 020 __ |a 9780470065273 (cloth : alk. paper)
- 040 __ |a DLC |c DLC |d BAKER |d BTCTA |d BWKUK |d YDXCP |d UtOrBLW
- 050 00 |a HF5415.2 |b .B4587 2007
- 245 00 |a Market research best practice : |b 30 visions for the future : a compilation of discussion papers, case studies and methodologies from ESOMAR / |c edited by Peter Mouncey, Frank Wimmer.
- 260 __ |a Chichester, England ; |a Hoboken, NJ : |b Wiley, |c c2007.
- 300 __ |a xxxv, 678 p. : |b ill. ; |c 24 cm.
- 440 _0 |a ESOMAR world research publication.
- 504 __ |a Includes bibliographical references and index.
- 650 _0 |a Marketing research.
- 700 1_ |a Mouncey, Peter.
- 856 41 |3 Table of contents only |u http://www.loc.gov/catdir/toc/ecip073/2006036082.html