机读格式显示(MARC)

• 000 01496cam a2200313 a 4500

• 001 0000288559

• 003 OCoLC

• 005 20081112103600.0

• 008 060619s2006 enka b 001 0 eng

• 010 __ |a 2006020354

• 015 __ |a GBA669985

• 020 __ |a 0470032723 (hbk.)

• 020 __ |a 9780470032725 (hbk.)

• 035 __ |a (OCoLC)70258799

• 040 __ |a DLC |c DLC |d UKM |d BAKER |d BWKUK |d YDXCP |d YDX |d BTCTA |d IXA |d TTU

• 050 00 |a HF5415.13 |b .S276 2006

• 082 00 |a 658.8/02 |2 22

• 090 __ |a F713.56/BR1

• 093 __ |a F713.56 |2 4

• 245 00 |a Scenarios in marketing : |b from vision to decision / |c edited by Gill Ringland and Laurie Young.

• 260 __ |a Chichester, England ; |a Hoboken, NJ : |b Wiley, |c c2006.

• 300 __ |a xv, 227 p. : |b ill. ; |c 24 cm.

• 504 __ |a Includes bibliographical references and index.

• 505 0_ |a Introduction to scenario planning / Gill Ringland -- Securing future revenue / Laurie Young -- Marketing strategy and scenarios / Paul Fifield -- Scenario planning and innovation / Tim Westall -- Scenarios in customer management / Merlin Stone and Neil Woodcock -- Scenarios in brand valuation and brand portfolio strategy / David Haigh -- Marketing communication : radical or rational change? / Don E. Schultz -- Scenarios for fast moving sectors / Andrew Curry, Lloyd Burdett, and Crawford Hollingworth -- Conclusions.

• 650 _0 |a Marketing |x Management.

• 650 _0 |a Strategic planning.

• 700 1_ |a Ringland, Gill.

• 700 1_ |a Young, Laurie, |d 1955-

• 920 __ |a 233030 |z 2