机读格式显示(MARC)
- 000 01505cam a2200325 i 4500
- 008 180815s2019 pau 000 0 eng
- 020 __ |a 9781522578918 |c CNY1098.42
- 040 __ |a DLC |b eng |e rda |c DLC
- 050 00 |a HD62.7 |b .R34 2019
- 100 1_ |a Rahman, Muhammad Sabbir, |d 1981- |e author.
- 245 10 |a Service marketing strategies for small and medium enterprises : |b emerging research and opportunities / |c by Muhammad Sabbir Rahman, Mahmud Habib Zaman, and Md Afnan Hossain.
- 260 __ |a Hershey, PA : |b Business Science Reference, |c [2019]
- 300 __ |a xiv, 171 pages ; |c 27 cm
- 336 __ |a text |b txt |2 rdacontent
- 337 __ |a unmediated |b n |2 rdamedia
- 338 __ |a volume |b nc |2 rdacarrier
- 520 __ |a "This book addresses the growing importance of services and in recognition of unique challenges faced by small and medium enterprises service marketing managers to gain insights and a level playing field thereby attaining sustainability. It also focuses on the knowledge required to implement service strategies to gain competitive advantages"-- |c Provided by publisher.
- 650 _0 |a Small business |x Customer services.
- 650 _0 |a Small business marketing.
- 650 _0 |a Customer services |x Marketing.
- 700 1_ |a Zaman, Mahmud Habib, |d 1981- |e author.
- 700 1_ |a Hossain, Md. Afnan, |d 1987- |e author.