机读格式显示(MARC)

• 000 01173cam a22003374a 4500

• 001 0000495428

• 005 20130924144400.0

• 008 050518s2003 mauab b 001 0 eng

• 010 __ |a 2002016549

• 020 __ |a 0072466650 (student : alk. paper)

• 020 __ |a 0071151613 (international : alk. paper)

• 040 __ |a DLC |c DLC |d DLC

• 042 __ |a pcc

• 050 00 |a HF5415.135 |b .C72 2003

• 082 00 |a 658.8/02 |2 21

• 090 __ |a F713.5/BC2

• 093 __ |a F713.5 |2 5

• 100 1_ |a Cravens, David W.

• 245 10 |a Strategic marketing / |c David W. Cravens, Nigel F. Piercy.

• 250 __ |a 7th ed.

• 260 __ |a Boston : |b McGraw-Hill Irwin, |c c2003.

• 300 __ |a xviii, 843 p. : |b ill., maps ; |c 26 cm.

• 440 _0 |a McGraw-Hill/Irwin series in marketing

• 504 __ |a Includes bibliographical references and indexes.

• 650 _0 |a Marketing |x Decision making.

• 650 _0 |a Marketing |x Management.

• 650 _0 |a Marketing |x Management |v Case studies.

• 700 1_ |a Piercy, Nigel.

• 856 42 |3 Publisher description |u http://www.loc.gov/catdir/description/mh021/2002016549.html

• 856 41 |3 Table of contents |u http://www.loc.gov/catdir/toc/mh021/2002016549.html

• 920 __ |a 233030 |z 2