机读格式显示(MARC)
- 000 02142cam a2200457 i 4500
- 008 170707t20172017nyua b 001 0 eng
- 020 __ |a 9781433145544 |c CNY711.59
- 035 __ |a (OCoLC)993601644
- 040 __ |a DLC |b eng |e rda |c DLC |d OCLCF |d YDX |d NGU |d VGM |d YUS
- 050 _4 |a HD59 |b .P789 2017
- 245 00 |a Public relations case studies from around the world / |c edited by Judy VanSlyke Turk and Jean Valin.
- 250 __ |a Second edition.
- 264 _1 |a New York : |b Peter Lang, |c [2017]
- 300 __ |a xx, 386 pages : |b illustrations ; |c 23 cm
- 336 __ |a text |b txt |2 rdacontent
- 337 __ |a unmediated |b n |2 rdamedia
- 338 __ |a volume |b nc |2 rdacarrier
- 504 __ |a Includes bibliographical references and index.
- 520 __ |a "The case studies in this book, many of which have won national or international awards, represent an impressive scope of public relations practice--from public diplomacy to corporate social responsibility to crisis communications to social justice issues and special events. These chapters take a significant step toward overcoming the dearth of published case studies in public relations beyond North Ameriapproximately Written by established scholars and professionals who had access to some of the world's most intriguing and influential cases of organizational communication, these studies will be of tremendous interest to all who teach, study, and practice public relations around the world."-- |c Back cover.
- 650 _0 |a Organizational behavior |v Case studies.
- 650 _0 |a Public relations |v Case studies.
- 700 1_ |a Valin, Jean, |d 1955- |e editor.
- 700 1_ |a VanSlyke Turk, Judy, |e editor.
- 700 1_ |a Grunig, Larissa A., |e writer of preface.
- 700 1_ |a Halff, Gregor, |e writer of foreword.