机读格式显示(MARC)

• 000 01229cam a22003018a 4500

• 001 0000409722

• 005 20120326102400.0

• 008 100624s2011 cau b 001 0 eng

• 010 __ |a 2010026666

• 020 __ |a 9781412980180 (cloth)

• 040 __ |a DLC |c DLC |d DLC

• 050 00 |a HF5415.3 |b .B323 2011

• 082 00 |a 658.8/3 |2 22

• 090 __ |a F713.5-62/BB1

• 093 __ |a F713.5-62 |2 4

• 245 00 |a Handbook of marketing scales : |b multi-item measures for marketing and consumer behavior research / |c editors, William O. Bearden, Richard G. Netemeyer, Kelly L. Haws.

• 250 __ |a 3rd ed.

• 260 __ |a Thousand Oaks : |b SAGE, |c c2011.

• 300 __ |a xiv, 603 p. ; |c 29 cm.

• 500 __ |a Rev. ed. of: Handbook of marketing scales : multi-item measures for marketing and consumer behavior research / William O. Bearden, Richard G. Netemeyer. 2nd ed. 1999.

• 500 __ |a Published in cooperation with the Association for Consumer Research.

• 504 __ |a Includes bibliographical references and index.

• 650 _0 |a Marketing research.

• 650 _0 |a Consumer behavior |x Research.

• 700 1_ |a Netemeyer, Richard G., |d 1956-

• 700 1_ |a Haws, Kelly L.

• 700 1_ |a Bearden, William O., |d 1945- |t Handbook of marketing scales.

• 920 __ |a 233030 |z 2