机读格式显示(MARC)

• 000 01286cam a22003374a 4500

• 001 0000302774

• 005 20080612093400.0

• 008 080528s2004 mauab b 001 0 eng

• 010 __ |a 2003044199

• 020 __ |a 0072552174 (alk. paper)

• 020 __ |z 0072551050 (international : alk. paper)

• 040 __ |a DLC |c DLC |d DLC

• 042 __ |a pcc

• 050 00 |a HF5415.13 |b .P387 2004

• 082 00 |a 658.8 |2 21

• 090 __ |a F713.5/BP1

• 093 __ |a F713.5 |2 4

• 100 1_ |a Peter, J. Paul.

• 245 10 |a Marketing management : |b knowledge and skills / |c J. Paul Peter, James H. Donnelly, Jr.

• 250 __ |a 7th ed.

• 260 __ |a Boston, Mass. : |b McGraw-Hill, |c c2004.

• 300 __ |a xix, 876 p. : |b ill. (some col.), maps ; |c 26 cm.

• 440 _0 |a McGraw-Hill/Irwin series in marketing

• 504 __ |a Includes bibliographical references (p. 853-860) and index.

• 650 _0 |a Marketing |x Management.

• 650 _0 |a Marketing |x Management |v Case studies.

• 700 1_ |a Donnelly, James H.

• 856 42 |3 Publisher description |u http://www.loc.gov/catdir/description/mh051/2003044199.html

• 856 41 |3 Table of contents |u http://www.loc.gov/catdir/toc/mh051/2003044199.html

• 856 42 |3 Contributor biographical information |u http://www.loc.gov/catdir/enhancements/fy0735/2003044199-b.html

• 920 __ |a 233030 |z 2